Alexa Plus: Amazon to Introduce Paid Premium Voice Assistant
Amazon is set to launch Alexa Plus, a new version of the voice assistant that promises improved reasoning and communication skills. However, the enhanced features will come with a cost as a monthly subscription is expected to be introduced to cover the increased expense of running generative AI at scale.
- Amazon working on Alexa Plus, an upgraded version of the voice assistant
- Monthly subscription likely to be implemented for users to access the enhanced features
- Alexa Plus built on generative AI technology to improve reasoning and communication abilities
What do we know about Alexa Plus?
In September, Amazon announced plans for a major upgrade to Alexa, introducing generative AI to enhance the voice assistant’s conversational abilities. This includes the ability to recognize pauses and better understand user requests.
As part of the upgrade, new developer tools have been introduced, allowing for the launch of Alexa Skills built on a large language model, with the first of these skills including the ability to make music from voice commands.
Why charge for AI?
The move to introduce a subscription fee for Alexa Plus is attributed to the significant cost of running generative AI models at scale. Other tech giants, such as Microsoft and Google, have also started charging for advanced AI services.
Disagreements over the direction
Amazon’s development of Alexa Plus has led to some internal disagreements between teams working on the original Alexa and those developing the new version. The company is said to be creating an entirely new technology stack for Alexa Plus, leading to differing opinions on the direction of the voice assistant.
Overall, it is clear that advancements in generative AI are shaping the next generation of premium voice assistants, with other tech companies, including Apple and Google, also making strides in this area.
More from Tom’s Guide: Today’s best Amazon Fire TV with 4K Ultra HD and Alexa Voice Remote deals
For more tech news and insights, visit GPTNewsRoom.com.