Chinese smartphone brand Oppo intensifies focus on generative AI to gain competitive advantage in highly competitive handset market

Oppo Ramps Up AI Research Efforts for Integration of ChatGPT-like Products in Smartphones

Oppo, the Chinese smartphone maker, is intensifying its artificial intelligence (AI) research endeavors amidst fierce competition among smartphone manufacturers to incorporate ChatGPT-like products into their devices. The company is actively investing in generative AI and has developed its own large language model (LLM) called AndesGPT. Oppo’s research institute and engineering team are fully committed to these initiatives, according to Jason Liao, the president of Oppo Research Institute.

Overcoming Computing Power Challenges for LLMs on Mobile Phones

While LLMs have revolutionized conversational AI by enabling chatbots like OpenAI’s ChatGPT to understand and generate human-like text, Oppo faces the challenge of running LLMs locally on mobile phones without relying on internet connectivity. Liao acknowledges the need to address the computing power requirements to achieve this goal successfully.

Exploring Multi-Modal Models and Computer Vision Technologies

The Oppo Research Institute, established to explore new technologies, is also focusing on multi-modal models and computer vision technologies that can potentially enhance Oppo’s products. Computer vision, an AI technology capable of identifying and comprehending objects and individuals in images and videos, holds significant promise for the company.

Competition Heats Up in the Smartphone Market

Oppo, the fourth-largest smartphone vendor worldwide according to Canalys, premiered AndesGPT in August to test its Siri-like voice assistant, Xiaobu. However, the integration of ChatGPT-like applications has become a heated competition among smartphone manufacturers in China. Microsoft-backed OpenAI’s ChatGPT, which created a sensation in the tech industry, is viewed as a potential game-changer in this fiercely competitive market.

Rival smartphone brands, such as Vivo and Huawei Technologies, have also announced their plans to incorporate AI models into their operating systems. Xiaomi founder Lei Jun showcased its ChatGPT-like service with the voice assistant Xiaoai in August.

Innovation Collaboration and Entrepreneurship

Not only is Oppo investing in AI research, but it is also actively seeking innovative ideas from tech start-ups around the world. The company recently awarded US$50,000 grants to five winning entrepreneur teams as part of its Inspiration Challenge. These teams, including Aiverest from China and Orbit from the US, are working on technologies such as contactless health monitoring and 3D-tracking. The winners will have the opportunity to collaborate with Oppo on implementing their winning technologies.

Furthermore, Oppo has a track record of successful collaborations with start-up winners. For instance, the blood glucose monitoring technology developed by Shenzhen Aibaowi Biotechnology, a previous competition winner, has already been incorporated into Oppo’s smartwatch series.

Editor’s Notes: Oppo and the AI Revolution in Smartphones

As smartphone manufacturers strive to stay ahead in a fiercely competitive market, the integration of AI technologies has emerged as a critical factor. Oppo’s commitment to advancing its AI research efforts, exemplified by the development of its own large language model AndesGPT, showcases the company’s dedication to staying at the forefront of innovation.

The potential impact of AI models like ChatGPT on the smartphone industry is immense. These models enable more advanced conversational AI, providing users with a richer and more personalized experience. As Oppo, Vivo, and other competitors in the market compete to integrate these AI models into their devices, the result will be a new era of intelligent smartphones that can better understand and interact with users.

Oppo’s emphasis on collaborating with tech start-ups through initiatives like the Inspiration Challenge is also commendable. By fostering innovation and supporting entrepreneurs, Oppo is not only able to tap into cutting-edge technologies but also nurture the growth of the broader AI ecosystem.

Overall, Oppo’s dedication to AI research and its pursuit of collaboration with the tech community position the company well for the future. As the integration of AI becomes increasingly prevalent in smartphones, Oppo is poised to be a key player in shaping the next generation of intelligent devices.

For more AI and tech news, visit GPT News Room.

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