Corporation Seeks ChatGPT’s Help to Gain Competitive Edge

The Impact of ChatGPT on Korean Companies and the Race for AI

The introduction of ChatGPT, an AI-powered language model developed by OpenAI, has created a significant wave of transformation in various industries. Korean companies are now actively responding to this development, recognizing the potential of ChatGPT to revolutionize existing technologies and enhance their own services. In this article, we’ll explore how Korean companies are leveraging ChatGPT and the challenges they face in integrating this AI technology.

Transforming Education with ChatGPT

Students in Korea have embraced ChatGPT as a helpful tool for their academic pursuits. According to a survey conducted by the Education Development Center at Sungkyunkwan University, 69.8 percent of students use ChatGPT to understand difficult subject matter, while 64.6 percent utilize it for research and 43.1 percent rely on it to solve programming assignments. This AI-powered chatbot has become a valuable resource for students seeking quick and accurate information.

Integration and Collaboration with ChatGPT

Korean companies such as LG, SK Telecom, POSCO, and Samsung have recognized the potential of ChatGPT and are actively collaborating with the AI technology. By leveraging ChatGPT and similar AI tools, each of these companies aims to improve their services and provide instant, round-the-clock customer support. For example, POSCO has integrated ChatGPT into its “Teams” platform, enhancing employee communication and productivity. Samsung SDS utilizes the chatbot for natural language processing and document recognition, streamlining internal processes.

Privacy Concerns and Alternative Solutions

Despite the advantages of ChatGPT, concerns about privacy and data leakage have led some domestic companies to develop their own AI technologies instead. Large companies like Apple, JP Morgan, Verizon, and Amazon have implemented bans on the use of ChatGPT due to the potential risks associated with data collection. Additionally, some industries in Korea have raised concerns about ChatGPT’s limited knowledge of Korea-specific issues. As a result, efforts are being made to develop AI systems that respond solely in Korean, based on data collected from Korea.

ChatGPT’s Shortcomings

Even ChatGPT itself acknowledges its limitations. While it has an extensive database, it lacks real-time awareness and the capability to access the internet on the fly. It often interprets queries too literally and may provide technically correct but misaligned answers. ChatGPT’s inability to understand human emotions and its potential for bias and over-reliance on training data are also areas of concern. These shortcomings highlight the need for continuous improvement and development in the field of AI.

Domestic AI Development in Korea

Korean companies recognize the importance of developing their own AI technologies to overcome limitations and ensure data privacy. While they have smaller datasets compared to U.S. tech giants, Korean companies are focused on developing conversational AI models that excel in the Korean language and culture. Naver, a domestic tech company, has introduced its own AI named Hyper Clova X, which has a deep understanding of the Korean language and culture. By leveraging its extensive learning data, Hyper Clova X offers various services catering to Korean users.

Editor Notes

As AI technology continues to advance, it is crucial for companies to strike a balance between harnessing its efficiency and protecting sensitive data. Korean companies are making significant strides in the development of AI technology, particularly in the field of conversational AI. By focusing on language models that are tailored to Korean-specific needs, they can provide more accurate and relevant services to their users. The race for AI supremacy is in full swing, and Korean companies are determined to stay at the forefront of this exciting technological frontier.


The integration of AI technology into various industries, including education and telecommunications, is undoubtedly a positive step forward. ChatGPT has demonstrated its potential to enhance customer support, streamline processes, and provide valuable resources for students. However, it is essential to address the concerns surrounding privacy and data protection. By developing in-house AI systems and implementing strong guidelines, companies can overcome these challenges and fully harness the power of AI for the benefit of all. It is an exciting time for AI innovation, and the future holds great promise for the continued development and integration of AI technologies.

Editor’s Note: For more news and updates on AI technology, visit GPT News Room.

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