How Bard and ChatGPT Simplify AI Data Analysis for Marketing Analysts
Key insights. AI data analysis tools like Bard and ChatGPT can streamline initial steps in data exploration.
Generative push. Generative AI models have evolved to offer some level of programming-related assistance.
Marketing advantage. AI in marketing analytics offers quick forecasting and data exploration, though caution is needed.
When it comes to AI in business, many tips and strategies revolve around content creation. But can AI tools like Bard or ChatGPT be useful for more advanced AI data analysis? The answer is yes, but only if you approach it correctly.
AI tools like ChatGPT ADA have improved generative AI by enhancing its ability to accurately explore data. This is particularly helpful when it comes to generating prompt responses using machine learning models.
While these tools are primarily used for text analysis, they can still provide valuable insights for data analysis. By generating phrases from their underlying dataset, generative AI models can suggest where to begin the analysis and what is feasible given the data details.
So where can AI data analysis be helpful? Let’s take the example of analyzing the sustainability of website conversions. Suppose you have data on the number of conversions per day and want to know if the trend is likely to continue in the future. Using AI tools, you can make a data guestimate to get a working idea of what insights are possible. These tools provide relevant indicators that can help you brainstorm initial steps for analysis and anticipate what to expect from the data.
While built-in forecasting features in analytics platforms like Google Analytics and Adobe Customer Journey Analytics can offer short-term predictions, they are limited in their ability to accurately predict the sustainability of a data trend, especially with limited data observations. This is where programming languages like R and Python come into play. However, not everyone is familiar with programming, which can impede data exploration.
This is where AI data analysis tools like Bard and ChatGPT can be beneficial. These tools can offer initial insights and suggestions for analysis, even without advanced programming knowledge. They perform text analysis and consolidate information based on the prompt and data details provided. By training the generative AI model with prompt examples, it can interpret and reason with the data, mimicking the work of an analyst.
To effectively move forward with AI data analysis, you would first need to provide the data you wish to forecast in a tabular format, specifying the column name and time series frequency. You would then specify the forecasting method you want to use, such as simple average, moving average, ARIMA, or exponential smoothing, along with any additional parameters or analysis conditions. Using this information, the AI data analysis model can outline a forecast and provide code for generating the forecast estimate.
For example, ChatGPT can generate an R programming script for creating a time series based on a sample of data. It can also provide visualizations like the Autocorrelation Function (ACF), which helps determine if a time series pattern is suitable for advanced forecasting analysis. Bard, on the other hand, can generate code snippets and explanations of statistical visualizations like the ACF and PACF (Partial Autocorrelation Function).
While AI tools can greatly simplify the forecasting process, it’s important to remember that the output should not be viewed as entirely scientific. Models provide consolidated information, so it’s crucial to verify the sources that influenced the answer and assess the repeatability of the results. AI tools can alleviate forecasting woes, but caution should be taken when interpreting the results.
In conclusion, AI data analysis tools like Bard and ChatGPT can be valuable assets for marketing analysts and managers. They simplify the initial steps in data exploration and offer insights and suggestions for deeper analysis. By leveraging generative AI models, these tools can enhance the forecasting process and provide quick exploratory data analysis. However, it’s important to approach the results with caution and have a good understanding of the data being analyzed.
Editor Notes: Exploring the possibilities of AI data analysis can significantly enhance marketing strategies and decision-making processes. Bard and ChatGPT are powerful tools to streamline data exploration and generate valuable insights. By harnessing the capabilities of AI, businesses can gain a competitive edge in today’s data-driven world. To stay updated on the latest developments in AI and emerging technologies, visit GPT News Room.