Which YouTubers Swear the Most? Study Reveals Surprising Findings
YouTube sees an influx of 3.7 million new videos daily, but what impact does this have on explicit content for young viewers? A recent study by Distinctly reveals which YouTubers use the most explicit language, shedding light on the issue.
- Study by Distinctly delves into swearing frequency of top YouTubers
- VanossGaming, also known as Evan Fong, tops the list with 76 swears per 1,000 words
- Robert Laver, Head of Paid Media at Distinctly, highlights implications for advertisers
In the study, VanossGaming, real name Evan Fong, emerged as the YouTuber with the highest swearing frequency, with a staggering 76 swears for every 1,000 words spoken. IShowSpeed and Jake Paul followed closely. Additionally, Robert Laver, Head of Paid Media at Distinctly, stressed the implications of explicit content for video monetization on YouTube.
YouTube, with 3.7 million new videos daily, raises concerns about explicit content for young viewers. Distinctly’s study sheds light on this, revealing the top swearing YouTubers, led by VanossGaming, also known as Evan Fong.
VanossGaming, boasting nearly 26 million subscribers, surprisingly swears a staggering 76 times for every 1,000 words spoken on his channel, more than double that of any channel ranked below the top four. American streamer IShowSpeed and Jake Paul follow closely, with Darren Watkins Jr. and Jake Paul maintaining swearing frequencies of 73 and 69 instances per 1,000 words spoken, respectively.
Robert Laver, Head of Paid Media at Distinctly, highlighted the implications of explicit content on YouTube, stating, “Content creators that monetize their videos and are part of the YouTube Partner Programme must adhere to a set of ‘advertiser-friendly content guidelines.’ Violations can result in videos being placed in a ‘limited or no ads’ monetization state.”
“Inappropriate language is the first topic listed in the guidelines, and Google categorizes this as ‘content that contains profanity or vulgarity at the start or throughout the majority of the video.’”
“Occasional use is acceptable, but creators must consider whether the businesses interested in advertising on their videos find the content appropriate for their brand. There is also the option of manually excluding videos or entire channels from targeting.”
Distinctly’s methodology involved compiling a list of 75 of the largest YouTube channels, categorized by subscriber count, and analyzing video transcripts with the computer processing language Python to determine the frequency of swearing in each.
Channels aimed at young children or those featuring content from kids’ TV shows or film and TV show highlights were excluded from the rankings. For more intriguing insights on YouTube content and beyond, visit GPTNewsRoom.com.